Fashion Branding and Consumer Behaviors †Free Samples to Students

Question: Discuss about the Fashion Branding and Consumer Behaviors. Answer: Introduction Management is an essential component, which systematizes the business of companies and organizations. Herein lays the effectiveness of the term marketing. The introductory statement reflects the placement of the terms marketing and management in the same alignment. The roles and responsibilities of the managers hold prime position in terms of achieving the efficiency in the business (Armstrong et al., 2014). Proper execution of the allocated duties enhances the productivity of the companies and organizations, such as Telstra. Optimizing the search aligns with the requirements of the assignment. The purpose of this assignment is to envision new market ventures for Telstra in terms of the newly launched cordless handsets. Telstra has achieved accolades and glory by providing the people with reliable broadband and mobile network services. The major drive behind this is the collaborative attempts of the personnel for enhancing the productivity of the business. Within Australia, the company has emerged successful in providing 17.4 million telecommunication services (Telstra.com.au, 2017). The list of achievements does not end here. Along with the mobile services, Telstra has added satisfaction in the lives of the customers by providing 6.8 million fixed voice services and 3.5 retail fixed broadband services. The personnel envision more connectedness with the clients and customers in order to expand their business. Herein lies the appropriateness of the motto, we help creare a brilliant future for everyone, everyday (Telstra.com.au, 2017). Adopting social media would help the personnel to connect with a large number of audience at one go. Taking the clients and customers feedback would be crucial in terms of upgrading the standard and quality of the existing services in order to penetrate into the foreign markets. According to the annual report of 2015, there were 36,165 employees, struggling for taking Telstra to the peak of success. Dedication, commitment and perseverance towards the performance of the business activities have enabled the personnel to witness a revenue escalation of 27.1 billion Australian dollars in the era of 2016. The operating income is 6.3 billion, which has added 5.8 billion values to the profit margin. The total asset value for the company is 40.45 billion Australian dollars and the equity value is 14.51 billion dollars (Telstra.com.au, 2017). Capabilities, strengths and weakness Possession of a large supply chain network is one of the greatest strengths, which helps Telstra to add to the existing stock of stakeholders and shareholders. Firm standpoint of a leader like David Thodey was enough to recover the lost market position along with trust, dependence and the loyalty from the customers. Persistent approach of Thodey towards upgrading the standard and quality of the services resulted in the introduction of Telstra Digital, which revolutionized the business as a whole (Telstra.com.au, 2017). Conducting market research regarding the latest and the modern machines would result in the production of innovative quality handsets, making Telstra a common name among the native as well as the foreign customers. Identifying the targets would help Telstra in attaining efficiency in the business activities. For this, market research is an effective example in terms of gaining an awareness regarding the countries with latest and modern technologies. The remarkable performance of the technological sector in Australia would be one of the greatest assistance for Telstra in terms of gaining awareness regarding the specific tastes and preferences of the customers. The earlier sentence conjoins the strength and the social parameter of SWOT and PESTLE analysis. The latency issues add vulnerability in the market position of Telstra, questioning the technologies used for providing quality services to the customers. Setting high price for the handsets would aggravate the competition complexities (Smh.com.au, 2017). This would adversely affect the Australian economy, which nullifies the adherence and compliance to the competitive policies and other marketing legislations. Along with this, frequent change in the technologies would degrade the quality of the handsets leading to the unsatisfactory customer service. However, consistent evaluation of the undertaken steps would bring to the forefront the major drawbacks. Along with this, market research would enhance the clarity of the personnel in terms of the countries where Telstra can make remarkable progress in marketing. One such country can be China. Penetrating into the Chinese market would be profitable for Telstra, as China is one of the biggest exporters of Australia. To be specific, 34% of Australian goods are exported to China (Weforum.org, 2017). However, at the first instance, stable relationship needs to be created with the Chinese delegates for indulging in lucrative deals, trades and transactions for taking the company to the foreign outlets. Along with this, Telstra personnel need to sign the Free Trade Agreement (FTA) with the Chinese delegates for investing in the threshold of the Chinese market. Mere signing of the pact would not offer the Telstra personnel to conduct marketing activities in China. Both the countries have to abide by the rules and regulations of the agreement for executing transparent marketing activities (Smh.c om.au, 2017). Herein, the political parameter of PESTLE analysis can be correlated. Violation of the rules and regulations would compel Telstra personnel to encounter scandalous situations, which would stain the hard earned reputation. Market segmentation Prior to offering the manufactured handsets, Telstra personnel need to conduct market segmentation. This would improve the focus in the marketing activities. Organizing exhibitions of the newly launched cordless handsets would attract large number of customers, from where the company could select their target market. Mostly in these sales exhibitions it is seen that the youngsters prefer sleek design handsets with all the basic facilities. For the older people, the need is just a handset, which is easy to carry. If this ease is provided wiin their homes, the older people would be largely benefitted (Luke, 2014). Sleek design cordless would enable the older people to talk with their near and dear ones even while sitting in the easy chairs, which is far away from the main connection of telephone. For this, the wiring needs to be done properly so that connection is available in every premises of the house. Along with this, the display of the numbers on the cordless screens needs to be c lear for the easy understanding of the older people. Colorful handsets would add spice to the loneliness, isolation and solitude of the older people. This type of marketing would be something creative for Telstra in terms of expanding the scope and arena of the business till the extent of foreign markets (Germann, Lilien Rangaswamy, 2013). Provision of these services to the older people makes the direction of the business B2C. On the other hand, indulging in contracts with suppliers regarding the accessories of the cordless handsets reflects the B2B business of Telstra in terms of producing quality services for the customers. Competition on the first instance reflects the interplay of the brands to grab the hot seat in the competitive ambience of the market. This interplay acts as a compromise with the needs, demands and requirements of the customers. Herein the personnel are to be blamed for failing to fulfill the specific tastes and preferences of the customers. Telcos, China mobile, China Unicom, China Telecom, Samsung, Apple are some of the telecommunication brands, which are reining in the Chinese market. Of these Samsung and Apple pose as the major obstacle for Telstra in terms of venturing into the Chinese market (Weforum.org, 2017). The difference in the design and features of the cordless handsets are the initial grounds of competition between the brands. Similarity in the goals contradicts the difference in the execution of the business activities. Adherence and compliance to the legislations, especially the competition policies would help Telstra in conducting transparent marketing. This type of marketing would be one of main agents for achieving loyalty, trust and dependence from the Chinese customers. The provision of stands along with the handsets can be one of the grounds, which would help Telstra in emerging out as a customers brand in Chinese market (Weforum.org, 2017). This additional service would aggravate the competition b etween brands like Apple, Samsung and Telstra. Viewing it from the Porters five forces, the provision of stands along with the handsets in great variety helps the customers, especially the older ones to select the appropriate one. This reflects the consciousness of the Telstra personnel towards the buying behavior of the customers. Compliance to the competitive policies would help Telstra to indulge in fair competitions with the contemporary brands. Herein, the intensity of the rivalry of competition gets mitigated. Apart from this, maintaining stability with the suppliers would assist Telstra personnel to receive quality products to store in the stock. On the contrary, hostile relationship with the shareholders would compel the personnel to encounter complexities in terms of producing quality and innovative cordless handsets for the customers, especially for the ones belonging to the old age (Weforum.org, 2017). Conclusion This assignment emerges successful in providing an insight into the aspects of marketing and management. Taking the example of Telstra enhancing the clarity of the readers, especially the businessmen in terms of applying appropriate management techniques for systematizing the business activities according to the priorities. Optimizing the search and selection of cordless handsets is an effective example of executing market segmentation. Adopting the means of survey and feedback would help Telstra personnel to follow customer centric business. Maintenance of consistency in evaluation would bring to the forefront the major drawbacks, which, if not modified spontaneously would pose as a threat for the company in terms of securing the hard earned market position. Herein lays the appropriateness of complying and adhering to the competitive policies, which would help Telstra to indulge in fair competitions with the contemporary brands such as Samsung, Apple, china Telecom and the other bra nds, which are already in power in the Chinese market. Countering this, marketing mix would help the company to experiment with the existing services. Herein lay the appropriateness of the means of survey and feedback, which would enhance the awareness of the company personnel about the needs, demands and requirements of the customers. Recommendations Telstra has come a long way in terms of achieving customer satisfaction. However, more distance needs to be covered for expanding the scope and arena of the business. The following are some of the recommendations, which Telstra can adopt for making proper venture into the foreign market of china: One of the most important recommendations is to train the staffs about the basic management skills. If the training is given in response to an incident, it would prove beneficial for the company, Telstra to address the issue in an efficient and effective manner. Inclusion of technology within the training sessions would enhance the preconceived knowledge, skills and expertise of the employees. Within this, increasing the frequency of the training sessions would help the trainees to have an easy grasp over the basic ways and means to carry out the business activities. Taking post training tests would help the managers to assess the capability of the employees in terms of making practical application of the provided lectures. Market research would enhance the knowledge of Telstra personnel about the latest trends adopted by Samsung, Apple and the other brands. Within this, search engine optimization would take the personnel directly to the required information. Knowledge of the steps taken by Apple, Samsung and other brands would help Telstra to manufacture innovative design cordless handsets for the older people. Along with this, market research would inform the company personnel about the future course of actions to be performed by the contemporary brands. This would bring rationality in the ways and means adopted by Telstra to expand the business. Creating plans would help Telstra to make noticeable progresses with the proposed projects. Sharing these plans with the staffs in the form of meetings would help the personnel to gain an insight into the customer approaches towards the launched cordless handsets. References Antoncic, B., Auer Antoncic, J., Aaltonen, H. M. (2016). 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