The Infinite Stupidity of Humans and the Universe Essay

â€Å"Only two things are infinite; the universe and human stupidity, and I’m not sure about the former† Albert Einstein. The career of astrophysics is a complex one, because of the kind of research that is involved. The research will describe the career of astrophysics, what is required to become a successful astrophysicists and the impact this career has on society. The study of astronomy and physics begins with the ancient Greeks. Their view was that the Earth was the center of the universe. It wasn’t until the Renaissance when a few in western civilization, ever thought that the sun might be the center of planetary motion. Around 150 A.D. Ptolemy invented the concentric view, which explained that the Earth is the center of planetary†¦show more content†¦In the 1930s there was experimentation with rockets, 1950s the space race with the U.S. and the U.S.S.R. In 1957 Sputnik was launched, that same year a dog was sent into space. 1961 a chimpanzee became an astronaut, that same year Yuri Gagarin became the first man in space. 1969 the Apollo 11 astronauts land on the moon. There are 20,600 people who are employed in this job. Since 1998, Astrophysics has been highly influenced by the number of retirements of faculty members. The jobs related to this career are most often found in the private sector, NASA, and the U.S. government. This section is a biography on a person in this career and what it’s like to be a astrophysicists. Stephen Hawing, 1959 entered Oxford University, which at the time was occupied by mainly upper class and male students. They had their own servants called scouts. Students who came from upper class families saw themselves as privileged and special. They didn’t mix well with other students like Hawking who came from the middle class. In 1962, Stephen Hawking entered Cambridge University. Cosmology appealed to Hawking more than elementary particles, because it focused on some fascinating questions about which new theories could be applied. For example, how big was the universe? In 1965, Hawking received his Ph.D. and could now call himself Doctor Stephen Hawking. Growing numbers of physicists work in interdisciplinary fields, such as bio, chemical and geophysics. Many people with a physicsShow MoreRelatedAlbert Einstein Speech Essay998 Words   |  4 PagesIt is an outward appearance that is maintained to conceal a less pleasant or creditable reality. Albert, There is a fundamental contradiction inside physics. In physics, there are two theories that form the basis for our understanding of the universe. Quantum physics or Quantum Mechanics, which explains how matter is constructed and why it behaves the way the way it does. Joshua, What s matter? 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Ever since then, science has been at odds against religion. Now it appears that science is returning to religion. Scientists are finding proof that the universe was created by a Supreme Being. The word evolution refers to the change of something over a period

Comparing J. Gordon Edwards And Richard Burton - 990 Words

During the twentieth century, more than twelve directors tried their hand at interpreting one of history’s greatest love stories. Each had their own lense that they used to craft their movie into a reflection of themselves, their culture, or the time period in which is was created. J. Gordon Edwards’s 1917 film starring Theda Bara was extremely lavish and very risque. The version starring Elizabeth Taylor and Richard Burton is known for both their on and off screen romance. Cecil B. Demille’s version of the tragic story was at the height of Hollywood fashion, inspiring stars and the average woman alike. However, below the surface of Claudette Colbert’s shimmering, clinging wardrobe for the film lies another story entirely. The costumes in Cecil B. Demille’s 1934 version of Cleopatra have influences and symbols rooted in ancient Egypt, but are most heavily influenced by the art deco of the 1930s. This can be seen in many of her dresses throughout the film, especially during her dinner with Marc Antony and her surrender to Octavian and the Roman army. One example of this is in the slinky, gold lamà © dress Claudette Colbert dons as Cleopatra plots to poison Marc Antony. Not only does the figure-hugging gown remind the audience of her role as the temptress, but it echos strongly of the style of 1930s Hollywood. The ruched front was style that became popular in 1930s. Several of Madeleine Vionnet’s designs feature both a ruched front and mermaid bottom, which may have served asShow MoreRelatedContemporary Issues in Management Accounting211377 Words   |  846 Pagesa lifetime endeavour. But personal though his achievements may be, they are also reflective of a wider tradition of significant involvement in the practical sphere by senior British accounting academics. For we must remember that it was Professor Edward Stamp who was one of the first to call the British audit profession to account with his questioning of Ã¢â‚¬Ë œwho shall audit the auditors?’ The subsequent institutional response has most likely gained as much from the likes of Professors Harold Edey, BryanRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesreceived the Ernest J. McCormick Award for Distinguished Early Career Contributions from the Society for Industrial and Organizational Psychology. In 2001, he received the Larry L. Cummings Award for mid-career contributions from the Organizational Behavior Division of the Academy of Management. In 2007, he received the Professional Practice Award from the Institute of Industrial and Labor Relations, University of Illinois. Books Published: H. G. Heneman III, T. A. Judge, and J. D. Kammeyer-MuellerRead MoreDeveloping Management Skills404131 Words   |  1617 PagesCentral Design: Jayne Conte Cover Art: Getty Images, Inc. Cover Design: Suzanne Duda Lead Media Project Manager: Denise Vau ghn Full-Service Project Management: Sharon Anderson/BookMasters, Inc. Composition: Integra Software Services Printer/Binder: Edwards Brothers Cover Printer: Coral Graphics Text Font: 10/12 Weidemann-Book Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Copyright  © 2011, 2007,Read MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesseries: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning Read MoreProject Mgmt296381 Words   |  1186 Pagesavailable to customers outside the United States. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 WVR/WVR 0 9 8 7 ISBN 978-0-07-340334-2 MHID 0-07-340334-2 Editorial director: Stewart Mattson Publisher: Tim Vertovec Executive editor: Richard T. Hercher, Jr. Developmental editor: Gail Korosa Associate marketing manager: Jaime Halterman Project manager: Harvey Yep Production supervisor: Carol Bielski Designer: Mary Kazak Vander Photo researcher: Jeremy Cheshareck Media project manager:

Ancient Greek Marital and Gender Roles Free Essays

string(176) " seen through the emphasis on family, and sexual desire that procreation was not so much a choice as it is today but an obligation and duty of each and every able-bodied male\." Ancient Greek Marital and Gender Roles *Note: All claims are assumptions based off of textual clues and are not to be understood as fact but to be recognized as potential truths. The roles of men and women in Ancient Greek civilization can never be fully understood since no one alive today existed during their era. That being said, analysis of texts written by Ancient Greek authors provides us with insight into how their culture viewed both genders. We will write a custom essay sample on Ancient Greek Marital and Gender Roles or any similar topic only for you Order Now It is through these texts that scholars can identify customary actions of single and married couples. Questions such as: should women save themselves for marriage, Are men the providers, And were women expected to be subservient in a patriarchal society can all be answered through textual understanding. As we prepare to dive into ancient texts and learn about the Greek culture of old, one must understand the importance of utilizing multiple authors. Without calling upon a variety of texts, a credible and thorough theory on how Ancient Greek individuals acted cannot be erected. For the purposes of this analysis the authors Euripides, Aeschylus, and Homer will be employed with the prospect of further understanding Ancient Greek gender and marital roles. Taking into account the differences among these texts in authorship and date, we will burden three main tasks: identify what makes a good husband and good wife, discern if and why one role receives more attention than the other, and conclude what ancient Greek social norms may have been from the way these texts depict marital relationships. Euripides’, Hippolytus, provides a sturdy backbone for understanding how Ancient Greek civilization viewed gender roles. Before reading a text it is important not to have a narrow scope. This means that one should not only focus on the perceived main character, but rather consider how every character may depict an aspect of the then current culture. Despite being titled Hippolytus, it is crucial not to only concentrate on the character Hippolytus. In fact, there may be just as much if not more to be learned from Phaedra. Phaedra, being the stepmother of Hippolytus, supplies a situation where her actions toward Hippolytus can be used in understanding the expected actions of married females toward single males. After Phaedra earns that her nurse has disclosed the sensitive information about her romantic feelings for Hippolytus to him and that he has rejected her she takes her own life out of shame. However, she leaves a note for her husband – Hippolytus’ father – Theseus, claiming that his son has raped her. This action reveals that perhaps it was not uncommon for women to take their lives after being sexually violated. With that in mind, it may be inferred that sexual purity was expected of women, that once a woman has been tainted by a male who was not her partner she loses her respect, honor, and desirability. In addition, Theseus’ reaction allows us to see even further into gender relationships and societal norms. Theseus takes the offensive against Hippolytus, cursing him and subsequently causing his death. Nevertheless, instead of coming to the hasty conclusion that Theseus is emotionally volatile and lacking the ability to understand, it is pertinent that one stops and asks: â€Å"Why may he have acted this way? † For where most mistakes are made in textual analysis is through hasty generalizations based on current era norms. Indeed, in todays world Theseus’ reaction would lead to his imprisonment and mandatory meetings with a psychiatrist but this was not always so. In Ancient Greece honor was critical and helped in determining social status. Euripides lived during the end of the Persian Wars and much like the notorious Spartans, the Athenians considered honor for themselves and their family to be of the utmost importance. With this in mind we will take another look at Theseus’ reaction and how it provides insight into Ancient Greek culture. It is possible that Theseus reaction would have been of the norm during his time. It was most likely seen as dishonorable to commit suicide as well as to lie; therefore, Theseus would not dare question the claims made by his wife. Theseus was trying to protect his honor as well as that of his family by taking action against he who had supposedly raped his wife. Society may have expected him to avenge Phaedra’s death. This shows that a married couple was a strong unit, that each must have trust in each other; it was not their duty to question the word of their partner. Bearing everything in mind it can be deduced that a good husband is one who protects his family and a good wife one who is loyal, even if it means taking their own life. Nevertheless, the male gender role stresses honor over family. Moreover, when honor and family conflict, family loses – hence the death of Hippolytus. Euripides portrayal of Hippolytus assists in depicting how men were expected to act in society. Hippolytus serves as a paradigm for a man who does not meet the standards of the societal norm. We are able to identify that Hippolytus is not a normal Athenian male because the goddess Aphrodite punishes him for his actions. He is a boy who has not yet become a man; he shows that it was not acceptable for males in Ancient society to resist maturity. His wish to remain abstinent, or more so his lack of sexual desire is common among the youth but not a matured male. Aphrodite is used to receiving praise and worship from the male population and because Hippolytus does not worship her – but instead the virgin goddess Artemis – she chooses to punish him. His punishment allows us to infer that all men were required to seek out a woman when they reached the age of maturity. Those who did not most likely brought shame to themselves and their family. Moreover, it can be seen through the emphasis on family, and sexual desire that procreation was not so much a choice as it is today but an obligation and duty of each and every able-bodied male. You read "Ancient Greek Marital and Gender Roles" in category "Papers" Ultimately, Euripides’ Hippolytus sheds a lot of light on social norms regarding gender roles. During the time period in Ancient Greece while Euripides was alive – estimated between 484 – 407 B. C. E. (Before Current Era) – the prevalence of honor was paramount, effecting the actions and choices made by both males and females. It was the duty of the male to protect and maintain honor for his family by taking action against those who threaten or harm the fortitude of his family. But first it is his societal obligation to wed a woman and create a family. On the other hand women are important members of society, their word bears weight in discussion and decision, it is their duty to love and protect their family as well as to maintain honor for themselves by being loyal companions even if it means taking their own life. Although the assumptions made off of textual clues in Hippolytus appear valid, it is still important to consider other ancient texts. The Odyssey by Homer is another text that provides clues toward how Ancient Greek civilization regarded gender and marital roles. There appears to be an undisputable amount of evidence supporting that there was a double standard between men and women on how they should act toward the opposite sex. Odysseus engages in sexual activities with a large amount of women on his journey home to Ithaca. Whereas despite not having not seen her husband for twenty years Penelope remains loyal even though she has a crowd of suitors desiring her bed. Odysseus’ behavior leads to the belief that it was acceptable for Greek males to cheat on their wives. However, there is not enough evidence that supports that his behavior was acceptable. Additionally his circumstances were not of the norm so it is unfair to say that Odysseus’ behavior corresponded with that of the average Greek male. The important part of Odysseus and Penelope’s relationship that does speak to the social norms of society is the devotion held toward one another. Penelope’s decision to remain loyal to her husband even after twenty years of absence says a lot about Greek women. It can be inferred that marriage was a huge deal and loyalty an even bigger one. If Penelope had chosen another suitor before knowing if Odysseus was dead or not then she could have potentially brought dishonor to herself and her family. The importance of loyalty and marriage is stressed by Penelope’s actions. Additionally, she shows that to be a good wife is to be a committed wife. In comparison, although Odysseus is not loyal like Penelope, he shows that it is the duty of a husband to make it home to his wife and to always put family first. The fact that Odysseus wants more than anything to return home and see his wife – so badly that he even gives up his potential life with Calypso – supports that commitment to one’s family is the most important duty of a Greek male. When Odysseus does return home and finds that suitors have overrun his house he takes action and eliminates all of them. Although it may be argued that a couple of the suitors were genuine, decent people and should not have been killed, his decision to kill all of them attests to the duties of a good husband. The suitors entering his home without verification of his death was a strike at his honor. It is from his decision to eliminate all of the suitors that we can learn about how Ancient Greek society viewed the male gender role. Men were expected to be strong and to protect the honor of their home, to enter discussion over who was the most in the wrong displayed weakness. In order for a man to reclaim his good name he must do away with any and all threats. This notion toward the expectations for Ancient Greek male gender roles is further supported by the actions of Odysseus’ son Telemachus. Telemachus had never met his father but still decided to set out on an expedition to find him. The fact that Telemachus had never met Odysseus when he decided to risk his life to find him validates the importance of family. Clearly common ethics in Ancient Greek civilization endorsed family over everything. A son was expected to fight for his family no matter how close his relationship with the rest of his family may be. Normal male gender roles were to maintain honor and protect one’s family. Homer’s The Odyssey and Euripides Hippolytus both share common characteristics in their insight into Ancient Greek marital and social gender roles. The overwhelming aspect of both texts that appears to be the focal point of Ancient Greek culture is family commitment. All clues point toward both marital roles to be to preserve and protect the honor of one’s family as well as the importance of having one. The assumption can be made that in order to be a good wife she must be loyal and honest, whereas to be a good husband he must also be devoted, putting his loved ones before himself and honor above all else. There does not appear to be one gender that receives more attention, supporting that both genders played a vital role in ancient culture. In contrast with the previous two texts, Aeschylus’ Oresteia: Agamemnon offers a different approach in addressing Ancient Greek cultural norms relating to marital and gender roles. While Agamemnon is gone for ten years at the Trojan war his wife Clytemnestra conspires against him with her lover Aegisthus. To be fair, Agamemnon had sacrificed their daughter in order to have the wind be on his side. Before we continue let us analyze how this depicts Ancient Greek marital roles. The relationship between Agamemnon and Clytemnestra is incredibly strained after he sacrifices their daughter Iphigenia. However, if emotions are withheld it can be seen that perhaps Agamemnon’s marital and gender role supported his decision. As was seen with the death of Hippolytus, stemming from Theseus’ duty to uphold his principles, it can be inferred that the requirement for a male to preserve his honor comes before family. Although taking a different approach, Oresteia: Agamemnon, has the same main principles regarding marital roles. Except this text allows us to see what happens when roles compete. As the story progresses more insight is provided into how marital roles are affected when one takes precedence over another. When Agamemnon returns home he brings with him a new woman, Cassandra. After arguing with his wife about not wanting to display excess hubris by walking on the purple carpet their time together becomes very strained. Shortly after his return Clytemnestra murders Agamemnon and Cassandra. Her catharsis is complete after committing these murders and uses the sacrifice of Iphigenia as justification for her actions. Both the love affair of Clytemnestra with Aegisthus and Agamemnon with Cassandra hint that perhaps there were a little bit more public scandalous acts that took place in Ancient Greece than the other two texts let on. We have learned that in order to be a good wife she must protect her family and be loyal to her husband. The text written by Aeschylus explicitly proves that when a wife must choose between loyalty to her husband and protection of her family she will choose her family. Regardless of the obvious differences between this text and the two priors they all three present Ancient Greek gender and marital roles to be comprised of the same basic principles. That being said, all three illuminate a new characteristic. After analyzing all the texts it can be assumed that Greek culture revolved around family, loyalty, and honor. A good wife is a woman who puts her family first and remains loyal to her husband no matter what the circumstances. Likewise a good husband defends the honor of himself whilst remaining devoted to his family. Nonetheless, after further analysis it can be argued that social norms for marital roles did not always go hand in hand with what a â€Å"good† husband or wife should do. This is because certain roles are emphasized more than others. When a wife chooses her children over her husband or a man defends his honor at the consequence of his family he or she can no long fit into the paradigm for a â€Å"good† husband or wife. In another text written by Euripides, Medea, the view into the past is much different than that of Hippolytus or any of the other texts. That being said, it is crucial to analyze the new perspective in order to formulate an educated theory on what Ancient Greek marital roles used to be. Jason and Medea are married with children when Jason chooses to suddenly leave to marry the daughter of the king of Corinth. Euripides is insinuating that in some instances male gender roles overpower their marital roles. As a Greek man it is his duty to gain honor and status as well as to create a family. However, as a Greek husband it is his duty to be devoted to his family and to never leave them. From this text we can infer that the desire of a man to achieve honor and status can lead some men to abandon their families. The prospect of one day being king is too much for Jason, he leaves and forgoes his marital roles. His choice to relieve himself of his duties as a husband infers that not all men in Ancient Greece were morally sound, taking a very loose interpretation of the word â€Å"honor. † Additionally, Medea involves herself in some actions that go against what would be considered socially preferable. Medea is distraught and angry after Jason abandons her and the children. She takes action by plotting to hurt Jason the way that he hurt her. Medea gives Jason’s new wife a poisoned robe that burns her flesh off and murders her own two children in hopes to harm Jason. By murdering both Jason’s wife and her children she is exhibiting revenge with the only intention of benefiting herself. This act infers that there were many citizens of Ancient Greece who did not regard the normal social roles. Unlike Agamemnon who sacrificed his daughter to fulfill one of his societal roles, Medea acts completely outside of the norm by murdering her children in cold blood. Euripides may potentially be trying to express that there are always going to be individuals that act radically opposite to what is at the time considered normal. A distinction that must be recognized is that between gender roles and marital roles with the understanding that they sometimes overlap. It seems as if more attention is placed on gender roles than marital roles. For instance, Odysseus chooses to cheat on his wife, Agamemnon sacrifices his daughter, Clytemnestra murders her husband, and Jason deserts his family. After analyzing all of the texts we can finally make an educated decision on what marital and gender roles were like in Ancient Greece. It appears that Ancient Greek society had determined roles for both men and women and they were meant to be adamantly revered. A good husband was considered to be a man who was devoted to his family and defended the honor of himself and his home. He recognized that there is no honor in hurting loved ones, no matter what the outcome. Additionally, a good wife was a woman who was completely loyal to her husband and her family, protecting them by whatever means necessary. However, thorough analysis reveals that there were often times people who went against what would be deemed â€Å"good† because they made a choice when roles conflicted that ensued a consequence for a loved one to bear. And finally there were those who went against the grain completely. Overall, Ancient Greek social norms involved family at the center and devotion from every member to each other. The reason there is such a strong emphasis placed on understanding, documenting, and analyzing history is because it is through historical analysis that scholars can infer as to how modern-day culture came to be. It is through investigation of historical texts and other mediums of recording history that allows us to track the progression of people and their roles in society. In the current era people are still learning more about how past societies operated and what led to their development. From Homer to Hemmingway there is always more that can be learned through textual analysis, whether it be a historical primary source or not. ——————————————– [ 1 ]. Struck, Peter T. â€Å"ClSt 200 – Greek Tragedy. † ClSt 200 – Greek Tragedy. N. p. , 2000. Web. 11 Nov. 2012. . How to cite Ancient Greek Marital and Gender Roles, Papers

Fashion Branding and Consumer Behaviors †Free Samples to Students

Question: Discuss about the Fashion Branding and Consumer Behaviors. Answer: Introduction Management is an essential component, which systematizes the business of companies and organizations. Herein lays the effectiveness of the term marketing. The introductory statement reflects the placement of the terms marketing and management in the same alignment. The roles and responsibilities of the managers hold prime position in terms of achieving the efficiency in the business (Armstrong et al., 2014). Proper execution of the allocated duties enhances the productivity of the companies and organizations, such as Telstra. Optimizing the search aligns with the requirements of the assignment. The purpose of this assignment is to envision new market ventures for Telstra in terms of the newly launched cordless handsets. Telstra has achieved accolades and glory by providing the people with reliable broadband and mobile network services. The major drive behind this is the collaborative attempts of the personnel for enhancing the productivity of the business. Within Australia, the company has emerged successful in providing 17.4 million telecommunication services (Telstra.com.au, 2017). The list of achievements does not end here. Along with the mobile services, Telstra has added satisfaction in the lives of the customers by providing 6.8 million fixed voice services and 3.5 retail fixed broadband services. The personnel envision more connectedness with the clients and customers in order to expand their business. Herein lies the appropriateness of the motto, we help creare a brilliant future for everyone, everyday (Telstra.com.au, 2017). Adopting social media would help the personnel to connect with a large number of audience at one go. Taking the clients and customers feedback would be crucial in terms of upgrading the standard and quality of the existing services in order to penetrate into the foreign markets. According to the annual report of 2015, there were 36,165 employees, struggling for taking Telstra to the peak of success. Dedication, commitment and perseverance towards the performance of the business activities have enabled the personnel to witness a revenue escalation of 27.1 billion Australian dollars in the era of 2016. The operating income is 6.3 billion, which has added 5.8 billion values to the profit margin. The total asset value for the company is 40.45 billion Australian dollars and the equity value is 14.51 billion dollars (Telstra.com.au, 2017). Capabilities, strengths and weakness Possession of a large supply chain network is one of the greatest strengths, which helps Telstra to add to the existing stock of stakeholders and shareholders. Firm standpoint of a leader like David Thodey was enough to recover the lost market position along with trust, dependence and the loyalty from the customers. Persistent approach of Thodey towards upgrading the standard and quality of the services resulted in the introduction of Telstra Digital, which revolutionized the business as a whole (Telstra.com.au, 2017). Conducting market research regarding the latest and the modern machines would result in the production of innovative quality handsets, making Telstra a common name among the native as well as the foreign customers. Identifying the targets would help Telstra in attaining efficiency in the business activities. For this, market research is an effective example in terms of gaining an awareness regarding the countries with latest and modern technologies. The remarkable performance of the technological sector in Australia would be one of the greatest assistance for Telstra in terms of gaining awareness regarding the specific tastes and preferences of the customers. The earlier sentence conjoins the strength and the social parameter of SWOT and PESTLE analysis. The latency issues add vulnerability in the market position of Telstra, questioning the technologies used for providing quality services to the customers. Setting high price for the handsets would aggravate the competition complexities (Smh.com.au, 2017). This would adversely affect the Australian economy, which nullifies the adherence and compliance to the competitive policies and other marketing legislations. Along with this, frequent change in the technologies would degrade the quality of the handsets leading to the unsatisfactory customer service. However, consistent evaluation of the undertaken steps would bring to the forefront the major drawbacks. Along with this, market research would enhance the clarity of the personnel in terms of the countries where Telstra can make remarkable progress in marketing. One such country can be China. Penetrating into the Chinese market would be profitable for Telstra, as China is one of the biggest exporters of Australia. To be specific, 34% of Australian goods are exported to China (Weforum.org, 2017). However, at the first instance, stable relationship needs to be created with the Chinese delegates for indulging in lucrative deals, trades and transactions for taking the company to the foreign outlets. Along with this, Telstra personnel need to sign the Free Trade Agreement (FTA) with the Chinese delegates for investing in the threshold of the Chinese market. Mere signing of the pact would not offer the Telstra personnel to conduct marketing activities in China. Both the countries have to abide by the rules and regulations of the agreement for executing transparent marketing activities (Smh.c om.au, 2017). Herein, the political parameter of PESTLE analysis can be correlated. Violation of the rules and regulations would compel Telstra personnel to encounter scandalous situations, which would stain the hard earned reputation. Market segmentation Prior to offering the manufactured handsets, Telstra personnel need to conduct market segmentation. This would improve the focus in the marketing activities. Organizing exhibitions of the newly launched cordless handsets would attract large number of customers, from where the company could select their target market. Mostly in these sales exhibitions it is seen that the youngsters prefer sleek design handsets with all the basic facilities. For the older people, the need is just a handset, which is easy to carry. If this ease is provided wiin their homes, the older people would be largely benefitted (Luke, 2014). Sleek design cordless would enable the older people to talk with their near and dear ones even while sitting in the easy chairs, which is far away from the main connection of telephone. For this, the wiring needs to be done properly so that connection is available in every premises of the house. Along with this, the display of the numbers on the cordless screens needs to be c lear for the easy understanding of the older people. Colorful handsets would add spice to the loneliness, isolation and solitude of the older people. This type of marketing would be something creative for Telstra in terms of expanding the scope and arena of the business till the extent of foreign markets (Germann, Lilien Rangaswamy, 2013). Provision of these services to the older people makes the direction of the business B2C. On the other hand, indulging in contracts with suppliers regarding the accessories of the cordless handsets reflects the B2B business of Telstra in terms of producing quality services for the customers. Competition on the first instance reflects the interplay of the brands to grab the hot seat in the competitive ambience of the market. This interplay acts as a compromise with the needs, demands and requirements of the customers. Herein the personnel are to be blamed for failing to fulfill the specific tastes and preferences of the customers. Telcos, China mobile, China Unicom, China Telecom, Samsung, Apple are some of the telecommunication brands, which are reining in the Chinese market. Of these Samsung and Apple pose as the major obstacle for Telstra in terms of venturing into the Chinese market (Weforum.org, 2017). The difference in the design and features of the cordless handsets are the initial grounds of competition between the brands. Similarity in the goals contradicts the difference in the execution of the business activities. Adherence and compliance to the legislations, especially the competition policies would help Telstra in conducting transparent marketing. This type of marketing would be one of main agents for achieving loyalty, trust and dependence from the Chinese customers. The provision of stands along with the handsets can be one of the grounds, which would help Telstra in emerging out as a customers brand in Chinese market (Weforum.org, 2017). This additional service would aggravate the competition b etween brands like Apple, Samsung and Telstra. Viewing it from the Porters five forces, the provision of stands along with the handsets in great variety helps the customers, especially the older ones to select the appropriate one. This reflects the consciousness of the Telstra personnel towards the buying behavior of the customers. Compliance to the competitive policies would help Telstra to indulge in fair competitions with the contemporary brands. Herein, the intensity of the rivalry of competition gets mitigated. Apart from this, maintaining stability with the suppliers would assist Telstra personnel to receive quality products to store in the stock. On the contrary, hostile relationship with the shareholders would compel the personnel to encounter complexities in terms of producing quality and innovative cordless handsets for the customers, especially for the ones belonging to the old age (Weforum.org, 2017). Conclusion This assignment emerges successful in providing an insight into the aspects of marketing and management. Taking the example of Telstra enhancing the clarity of the readers, especially the businessmen in terms of applying appropriate management techniques for systematizing the business activities according to the priorities. Optimizing the search and selection of cordless handsets is an effective example of executing market segmentation. Adopting the means of survey and feedback would help Telstra personnel to follow customer centric business. Maintenance of consistency in evaluation would bring to the forefront the major drawbacks, which, if not modified spontaneously would pose as a threat for the company in terms of securing the hard earned market position. Herein lays the appropriateness of complying and adhering to the competitive policies, which would help Telstra to indulge in fair competitions with the contemporary brands such as Samsung, Apple, china Telecom and the other bra nds, which are already in power in the Chinese market. Countering this, marketing mix would help the company to experiment with the existing services. Herein lay the appropriateness of the means of survey and feedback, which would enhance the awareness of the company personnel about the needs, demands and requirements of the customers. Recommendations Telstra has come a long way in terms of achieving customer satisfaction. However, more distance needs to be covered for expanding the scope and arena of the business. The following are some of the recommendations, which Telstra can adopt for making proper venture into the foreign market of china: One of the most important recommendations is to train the staffs about the basic management skills. If the training is given in response to an incident, it would prove beneficial for the company, Telstra to address the issue in an efficient and effective manner. Inclusion of technology within the training sessions would enhance the preconceived knowledge, skills and expertise of the employees. Within this, increasing the frequency of the training sessions would help the trainees to have an easy grasp over the basic ways and means to carry out the business activities. Taking post training tests would help the managers to assess the capability of the employees in terms of making practical application of the provided lectures. Market research would enhance the knowledge of Telstra personnel about the latest trends adopted by Samsung, Apple and the other brands. Within this, search engine optimization would take the personnel directly to the required information. Knowledge of the steps taken by Apple, Samsung and other brands would help Telstra to manufacture innovative design cordless handsets for the older people. Along with this, market research would inform the company personnel about the future course of actions to be performed by the contemporary brands. This would bring rationality in the ways and means adopted by Telstra to expand the business. Creating plans would help Telstra to make noticeable progresses with the proposed projects. Sharing these plans with the staffs in the form of meetings would help the personnel to gain an insight into the customer approaches towards the launched cordless handsets. References Antoncic, B., Auer Antoncic, J., Aaltonen, H. M. (2016). 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