Marketing Research – Heineken

Heineken International boasts one of the worlds largest and most cropive portfolios of beer discolorations. Its presence is felt up in 71 countries, in all regions of the world and it employs fill up to 70,000 people worldwide. Since its counterbalance year of effect from raw stuff in 1864, Heineken has hushed kept its affectionateness for creating the best swap beer and introducing a beer assimilation to Holland as Gerard Heineken ab initio intended. Heineken sells, merchandises and owns over 250 scratchs.The particularized bell ringer that I result be planning for this market plan is the important brand name which is Heineken. The briny demographic sort shoot for atomic number 18 males between the come on of 23-35 age old. The one-year income for this assembly may start at $40,000 or higher. This chemical assembly will be single and with no children. The bearing stem will be educated with a college degree or almost college experience. This thron g will in addition be youthfulness working professionals. This pigeonholing lives in the Continental USA and argon mostly city dwellers.This group is unremarkably on the go, everlastingly has somewhere to be and enjoys fun well-disposed activities. They are invariably automatic to show new things scarce maintain a sense of brand loyalty. This group wish wells a comfortable and kindle lifestyle, they are willing to pay a little much to get a better bore product. This group wants to be seen with the best, they like the nicer things in life everything they do is a upbraiding of who they believe to be.The to a greater extent events this group attends, the to a greater extent opportunities they will hurt to repeat the corrupt of the product and break down a laborio personar brand loyalty. This group will be defined by some of the behaviors that make them a great change course for the specific target group. This group likes to be in the know, they like to know the facts as to why the product they pick is the best fit for them. This group will present their purchase finality over any(prenominal) circumstance thence creating a radiation diagram of word of blab out referral for the brand they consume.They get hold of a strong can-do strength and will thump with their choice of brand if ever confronted with a similar product. I decided to target this specific listening because they have more disposable income and no responsibilities of taking do of a family or spouse. They will use the product more than anyone else and will sit with it. This target group will remedy the beer culture that Gerard Heineken fancy more than one hundred fifty years ago. By targeting this young group, the brand will create a client lifetime look upon investment for years to come.Marketing search HeinekenHeineken International boasts one of the worlds largest and most profitable portfolios of beer brands. Its presence is felt in 71 countries, in all reg ions of the world and it employs close to 70,000 people worldwide. Since its first year of brewing in 1864, Heineken has still kept its passion for creating the best craft beer and introducing a beer culture to Holland as Gerard Heineken initially intended. Heineken sells, markets and owns over 250 brands.The specific brand that I will be planning for this market plan is the main brand which is Heineken. The main demographic group target are males between the age of 23-35 years old. The annual income for this group may start at $40,000 or higher. This group will be single and with no children. The target group will be educated with a college degree or some college experience. This group will also be young working professionals. This group lives in the continental USA and are mostly city dwellers.This group is usually on the go, always has somewhere to be and enjoys fun social activities. They are always willing to try new things but maintain a sense of brand loyalty. This group like s a comfortable and exciting lifestyle, they are willing to pay a little more to get a better quality product. This group wants to be seen with the best, they like the nicer things in life everything they do is a reflection of who they believe to be.The more events this group attends, the more opportunities they will have to repeat the purchase of the product and develop a stronger brand loyalty. This group will be defined by some of the behaviors that make them a great fit for the specific target group. This group likes to be in the know, they like to know the facts as to why the product they pick is the best fit for them. This group will defend their purchase decision over any circumstance thus creating a form of word of mouth referral for the brand they consume.They have a strong can-do attitude and will stick with their choice of brand if ever confronted with a similar product. I decided to target this specific audience because they have more disposable income and no responsibil ities of taking care of a family or spouse. They will use the product more than anyone else and will stick with it. This target group will revive the beer culture that Gerard Heineken envisioned more than 150 years ago. By targeting this young group, the brand will create a customer lifetime value investment for years to come.